A data mining approach for desire and intention to participate in virtual communities

Abstract

The purpose of this study is to investigate performances of some of the data mining approaches while understanding desire and intention to participate in virtual communities and its antecedents. A research model has been developed following the literature review and the model was tested afterwards. In research part of the study, some of the data mining approaches as JRip, Part, OneR Method, Multilayer Perceptron (Neural Networks), Bayesian Networks have been used. Based on the analysis conducted it has been found out that Multilayer Neural Network had the best correct classification rate and lowest RMSE.