Utilizing logistic regression in machine learning for categorizing social media advertisement

Abstract

The purpose of this paper is to investigate the use of logistic regression in machine learning to distinguish the types of social media advertisements. Since the logistic regression algorithm is designed to classify data with a target variable that has categorical results, it is the one selected. As a result, this research intends to measure the efficiency of logistic regression for the classification of social media advertisements. This research centers on the social media advertisements dataset and employs logistic regression for classification purposes. The model is evaluated against performance metrics to measure the extent to which it can categorize social media advertisements. As a result, the findings of this study show that logistic regression is fit for classifying social media advertisements. Logistic regression is important for machine learning when it comes to classifying social media advertisements because it supports categorizing advertisements according to their characteristics and precisely predicts the categorical results.