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Enhancing marketing efficiency through data-driven customer segmentation with machine learning approaches

10.11591/ijeecs.v39.i2.pp1399-1410
Fanindia Purnamasari , Umaya Ramadhani M. O. Putri Nasution , Marischa Elveny
The importance of understanding consumer behavior in transaction data has become a key to improving marketing efficiency. This study aims to explore the application of machine learning (ML) techniques for data-driven consumer segmentation, focusing on improving product marketing strategies. This work addresses the limitations in the existing literature, especially in terms of handling high-dimensional data that can reduce segmentation quality. Previously, various studies have used clustering algorithms such as K-means without considering dimensionality reduction, which often leads to decreased accuracy and long computation time. In this study, we propose a new approach that combines principal component analysis (PCA) for dimensionality reduction and K-means clustering for consumer segmentation based on purchasing behavior. Experimental results show that using PCA to reduce data dimensionality significantly improves segmentation quality with an inertia score of 1,455,650 and a silhouette score of 0.486366. By implementing this method, we can group consumers into three segments based on frequently purchased product categories and the most common payment methods. These findings provide a scalable, data-driven segmentation framework that can be applied to improve marketing effectiveness by providing special discounts on various products based on the payment method used.
Volume: 39
Issue: 2
Page: 1399-1410
Publish at: 2025-08-01

Automatic identification of native trees using MobileNetV2 model

10.11591/ijict.v14i2.pp416-426
Melidiossa V. Pagudpud , Reynold A. Rustia , Wilyn S. Marzo , Joel G. Carig
In protecting our biodiversity, knowledge of tree species is vital. However, not all people are familiar with the trees present in the community which can affect their ability to fully protect the trees. In this premise that the researchers decided to conduct this study to support the sustainable forest management project in the Province of Quirino through the creation of a model of automatic identification of native trees, using the leaves of the trees, found within the Quirino Forest landscape. The model aims to help residents with accessible tools for tree identification which can be used in the conservation efforts within the province. Transfer learning for deep learning, one of the latest advancements in image processing, shows potential for tree identification because the method dodges the labor intensive feature engineering. Using the Quirino Province native trees leaf/leaflet images dataset, which was annotated by foresters, the MobileNetV2 convolutional neural network was evaluated systemically in this paper. The result shows that the best model version to classify the native trees based on their leaves or leaflets is the one produced using 800 training steps which yields an overall accuracy of 89.61%. The result attained for the tree identification indicates that the proposed technique might be an appropriate tool to assist humans in the identification of native trees found within the landscape of Quirino and can provide reliable technical support for sustainable forest management.
Volume: 14
Issue: 2
Page: 416-426
Publish at: 2025-08-01

An approach-based ensemble methods to predict school performance for Moroccan students

10.11591/ijeecs.v39.i2.pp1211-1220
Abdallah Maiti , Abdallah Abarda , Mohamed Hanini
Education is a key factor in Morocco's development, with school performance serving as a critical measure of the education system’s quality. However, disparities in student outcomes remain, influenced by socioeconomic, demographic, and infrastructural factors. Our study aims to develop a predictive model to assess and improve school performance in Morocco using ensemble machine learning techniques, focusing on the stacking approach. Data from the Massar platform includes variables such as gender, age, type of school, parental occupation, academic results, and residential area. After rigorous data cleaning and preprocessing, a stacking model was created by combining predictions from five base models: random forest, gradient boosting, k-nearest neighbors (KNN), support vector machine (SVM), and multi-layer perceptron (MLP). A random forest metamodel was used to integrate these results. The experimental results of the paper demonstrate the effectiveness of our approach. The stacking model achieved an accuracy of 78.70%, surpassing the individual base models. The meta-model demonstrated strong reliability, achieving an F1 score of 78.62% while reducing false negatives and ensuring balanced predictions. Among the base models, neural networks showed the best performance, achieving the highest predictive accuracy. This research highlights the potential of stacking methods for predicting school performance. Incorporating additional variables, such as parental education and teacher attributes, could further refine the model and enhance Morocco’s educational outcomes.
Volume: 39
Issue: 2
Page: 1211-1220
Publish at: 2025-08-01

Modernizing quality management with formal languages and neural networks

10.11591/ijece.v15i4.pp4031-4042
Irbulat Utepbergenov , Shara Toibayeva
This paper explores the integration of formal languages and neural networks into quality management systems to enhance efficiency and sustainability. Formal languages standardize regulatory documents, reducing misinterpretation and simplifying modification, contributing to innovative infrastructure (SDG 9). Recurrent neural networks (RNNs) automate document analysis, non-conformance detection, and decision-making, improving production efficiency and promoting responsible consumption (SDG 12). Automation in quality management reduces costs, enhances competitiveness, and aligns with decent work and economic growth (SDG 8). Standardizing documentation and automating quality control enhance workforce competencies and support quality education (SDG 4). These technologies strengthen regulatory transparency, reduce legal risks, and improve governance, supporting strong institutions (SDG 16). The proposed approach fosters sustainable development through digitalization and automation, ensuring efficiency, innovation, and compliance with environmental and social standards.
Volume: 15
Issue: 4
Page: 4031-4042
Publish at: 2025-08-01

Thematic review of light detection and ranging and photogrammetric technologies in unmanned aerial vehicles: comparison, advantages, and disadvantages

10.11591/ijece.v15i4.pp3748-3758
Diego Alexander Gómez-Moya , Yeison Alberto Garcés-Gómez
The development of unmanned aerial vehicles (UAVs) has positively influenced various remote sensing techniques, making them more accessible to different types of users. Among these, photogrammetry and light detection and ranging (LiDAR) stand out for their versatility and possibilities in terrain modeling. This study evaluates the advantages of each one in various fields of knowledge and industry, comparing their possibilities in terms of positional accuracy, completeness, and efficiency in terrain modeling. It is evident that the use of these techniques in different areas generates an opportunity to implement algorithms or processes in mapping and cartography. Regarding their use, the advantage of the LiDAR sensor is identified in inhospitable and inaccessible areas covered by vegetation and with problems in the geodetic network. On the other hand, the versatility of photogrammetry is shown in small areas with exposed soil. The advantage of point cloud fusion or the combination of techniques in the construction industry and in archaeological and architectural surveys is also noted. Finally, emphasis is placed on variables to consider, such as georeferencing techniques, the ground control point (GCP) network, algorithms and software, and flight plan reviews, in order to improve their accuracy.
Volume: 15
Issue: 4
Page: 3748-3758
Publish at: 2025-08-01

Design and implementation of smart farming prototype with renewable energy and IoT

10.11591/ijeecs.v39.i2.pp1326-1336
Rudi Susanto , Wiji Lestari , Herliyani Hasanah
Indonesia faces food security challenges in several regions, and the adoption of advanced technologies such as artificial intelligence (AI), internet of thing (IoT), and renewable energy in the agricultural sector has not been optimal. This research aims to develop an integrated smart farming system, including monitoring, controlling, and prediction features based on renewable energy to support national food security, especially for chili plants. The method used in the research is an experiment, starting from analysis, design, manufacture, and testing. The result of the research is a smart farming prototype that has been tested with experts, partners and farmers. The results of expert testing obtained that the monitoring feature, in this case the accuracy is 4.36 out of 5 for all sensors, as well as the controlling and prediction features have met technical, functional, and practical needs. The results of the usability evaluation using the system usability scale (SUS) method involving partners and farmers obtained an average SUS score of 73.125. This result is categorized as an excellent rating and can be given a grade B and the acceptance range is high. So, from this study it can be concluded that the smart farming prototype can be used by chili farmers.
Volume: 39
Issue: 2
Page: 1326-1336
Publish at: 2025-08-01

Exploring user feedback on sharia FinTech apps: a Netnographic study in Indonesia

10.11591/ijict.v14i2.pp663-672
Azhar Alam , Fadhiil Arkanur Raihan , Muhamad Al Bagir , Adityo Wiwit Kurniawan , Jibrail Bin Yusuf
The rapid growth of Sharia FinTech applications in Indonesia has raised questions about user perceptions and experiences. This study employs a Netnographic approach to explore user feedback on Sharia FinTech apps through reviews posted on the Google Play store. The research analyzed 129 reviews from five Sharia FinTech applications between July and December 2023. The study reveals that 55.10% of users expressed overall satisfaction with the apps, appreciating their ease of use and Sharia compliance. However, significant challenges were identified, with 37.50% of negative reviews related to payment delays and interest issues. Other concerns included system errors, account creation difficulties, and poor customer service. These findings highlight the complex dynamics of user experiences with Sharia FinTech applications, demonstrating a generally positive reception but also pointing to critical areas for improvement. The study contributes to the understanding of Sharia FinTech adoption in Indonesia and provides valuable insights for application developers and Islamic microfinance institutions to enhance their services and address user concerns.
Volume: 14
Issue: 2
Page: 663-672
Publish at: 2025-08-01

Fuzzy proportional-integral controlled unified power quality conditioner for electric vehicle charging grids

10.11591/ijece.v15i4.pp3527-3535
Sumana S , Tanuja H , Supriya J , Shruti R Gunaga
In power system one of the major concerns is the power quality (PQ) issues due to the presence of non-linear loads. At present electric vehicles (EV’s) are highly desired for mobility but it has challenges related to power quality. EVs are primarily charged either from the grid or renewable sources like photovoltaic (PV) cells, which function as direct current (DC) grids. However, the growing number of EV’s can introduce disturbances in voltage and harmonics in current. This has necessitated a user-friendly method to rectify these imbalances. The uniqueness of this work is that, the investigations are carried out to prove the effectiveness of the PV powered unified power quality conditioner (UPQC) in resolving the disturbance created by EV charger and dynamic load both in grid connected as well as in off grid mode of operation in standard IEEE 14-bus microgrid model distribution system. The approach of intelligent fuzzy-proportional-integral (fuzzy-PI) controller in regulating the performance of the PV powered UPQC is another novel approach. Case studies based on the performance of UPQC is done for various scenarios of EV charger and its performance is compared with conventional PI controller. Simulations are carried out in MATLAB2017b software package.
Volume: 15
Issue: 4
Page: 3527-3535
Publish at: 2025-08-01

Enhanced n-party Diffie Hellman key exchange algorithm using the divide and conquer algorithm

10.11591/ijict.v14i2.pp438-445
Nwanze Chukwudi Ashioba , Patrick Ogholorunwalomi Ejeh , Azaka Maduabuchuku
Cryptographic algorithms guarantee data and information security via a communication system against unauthorized users or intruders. Numerous encryption techniques have been employed to safeguard this data and information from hackers. By supplying a distinct shared secret key, the n-party Diffie Hellman key exchange approach has been used to protect data from hackers. Using a quadratic time complexity, the n-party Diffie-Hellman method is slow when multiple users use the cryptographic key interchange system. To solve this issue, the researchers created an effective shared hidden key for the n-party Diffie Hellman key exchange of a cryptographic system using the divide-and-conquer strategy. The current research recommends the use of the divide and conquer algorithm, which breaks down the main problem into smaller subproblems until it reaches the base solution, which is then merged to generate the solution of the main problem. The comparative analysis indicates that the developed system generates a shared secret key faster than the current n-party Diffie Hellman system.
Volume: 14
Issue: 2
Page: 438-445
Publish at: 2025-08-01

Hybrid passive damping filter of single-phase grid-tied PV-micro inverter

10.11591/ijece.v15i4.pp3660-3682
Fouzey Salem Aamara , Praveen Kumar Balachandran , Yushaizad Yusof , Mohd Amran Moohd Radzi , Muhammad Ammirrul Atiqi Mohd Zainuri
Photovoltaic (PV) microinverter with inductor-capacitor-inductor (LCL) filter has many advantages, but it has resonance with the grid current situation could potentially lead to stability issues to enhance the power quality; reducing the grid current total harmonic distortion (THD) is crucial, as it currently exceeds the limits set by the IEEE power system standards. That improves the hybrid passive damping filter topology, which can perform better than the LCL output filter. The damping filter is effective in alleviating the resonance peak occurring at the resonant frequency of the LCL filter, thereby minimizing voltage overshoots and ringing; by utilizing smaller capacitors, the damping filter enhances system reliability while also reducing the cost and size of the LCL filter. Simulation research has been done to propose a hybrid passive damping filter using MATLAB/Simulink tools under both conditions, the steady-state and dynamic response. Simulation results indicate that the passive damping filter works well under both conditions with low THD compared to LCL and H-Bridge (H-B) filters. Many methods are used to solve the problem of high THD grid current. The passive damping filter method simplifies the PV microinverter. This study aims to achieve a high-efficiency PV microinverter by minimizing total power losses.
Volume: 15
Issue: 4
Page: 3660-3682
Publish at: 2025-08-01

Detection of the Tajweed rules in the Qur’anic recitations

10.11591/ijeecs.v39.i2.pp914-926
Karim Aly Mohammad , Ahmed Hisham Kandil , Ahmed Mohamed El-Bialy , Sahar Ali Fawzi
Tajweed is the science of reciting the Holy Quran, focusing on the clarity and correctness of recitation. This paper aims to accurately detect the spoken Tajweed rules applied during Quranic recitation, providing a well-structured Tajweed rules database for further analysis, Tajweed learning, and the training of advanced classification models. The main contribution of this work is to identify a high-accuracy approach for Tajweed rules detection and analysis. An improved template matching approach is introduced to enhance detection accuracy by matching the Quranic verse audio file with multiple speech patterns of a specific rule and selecting the best match. The Quranic audio file is segmented into smaller patterns by finding the correlation between the adjacent audio frames. Then, the template matching is applied to these segmented patterns to identify the best-matching ones. The template matching technique relies on a Tajweed database of 487 patterns of the Madd, Noon Sakinah, Tanween, and Meem Sakinah rules. An overall detection accuracy of 97.1% is achieved, and the Tajweed-pattern database is expanded to include the newly detected rules, increasing their total count to 2,583. Furthermore, an application based on the detected rules in this study was developed to enhance the performance of new Tajweed learners.
Volume: 39
Issue: 2
Page: 914-926
Publish at: 2025-08-01

Secure lightweight CAN protocol handling for electric vehicles

10.11591/ijeecs.v39.i2.pp774-782
Vandana Vijaykumar Hanchate , Rupali Kamathe , Meghana Deshpande , Kalyani Joshi , Sheetal Borde , Abrar Inamdar , Vijayalakshmi Madduru
The integrity of controller area network (CAN) protocols in electric vehicles (EVs) is of paramount importance, due to their susceptibility to cyber intrusions and unauthorized access. Traditional encryption-based security solutions, such as advanced encryption standard (AES) and anomaly detection methods, often introduce high computational overhead and latency, making them unsuitable for real-time EV communication. This study proposes a secure lightweight CAN protocol (SLCP), implemented using ARDUINO Uno and MCP2515, which enhances message integrity, authentication, and fault recovery without compromising system efficiency. Experimental testing demonstrated that the proposed SLCP reduces message authentication latency by 25% and improves message integrity by 40% compared to conventional encryption techniques. Additionally, packet resynchronization time was reduced by 30%, ensuring minimal disruptions in case of message loss. These findings establish SLCP as a viable, real-time alternative for low-power EV communication networks. The study contributes to advancing lightweight security frameworks for EV networks, paving the way for scalable, real-time cybersecurity solutions in modern electric transportation.
Volume: 39
Issue: 2
Page: 774-782
Publish at: 2025-08-01

Cyber-physical resilience system for anomaly detection in industrial environments

10.11591/ijict.v14i2.pp497-505
Debani Prasad Mishra , Rakesh Kumar Lenka , Rampa Sri Sai Yagyna Duthsharma , Pavan Kumar , Lakshay Bhardwaj , Surender Reddy Salkuti
This work explores the topic of cybersecurity in the context of electric vehicles (EVs). It ensures the resilience of cyber-physical systems against anomalies, which is paramount for maintaining operational efficiency and safety. This paper presents a cyber-physical resilience system (CPRS) customized for anomaly detection. Maintaining operational efficiency and safety in today’s networked industrial contexts requires that cyber-physical systems be resilient to abnormalities. With an emphasis on EVs, this research introduces a unique CPRS designed for anomaly detection in industrial settings. By utilizing the combination of digital and physical elements, the CPRS uses sophisticated monitoring and reaction systems to identify and address irregularities instantly. The process includes creating algorithms for anomaly detection and putting in place a framework that is responsive enough to change with the dangers that it faces. The efficiency of the CPRS in detecting unusual behaviors in EVs is demonstrated by experimental findings, which also improve the overall resilience of the system. Moreover, the research’s ramifications go beyond EVs to include a variety of industrial settings, providing valuable information for the development and execution of resilient cyber-physical systems. This paper highlights the significance of proactive resilience measures in protecting critical infrastructure and advances anomaly detection approaches.
Volume: 14
Issue: 2
Page: 497-505
Publish at: 2025-08-01

Efficient object detection for augmented reality based english learning with YOLOv8 optimization

10.11591/ijeecs.v39.i2.pp1189-1197
Arya Krisna Putra , Fiqri Ramadhan Tambunan , Samson Ndruru , Andry Chowanda
This study develops a mobile-based augmented reality (AR) application with machine learning for elementary school students to enhance basic English vocabulary learning. The application integrates an optimized YOLOv8 object detection model, designed to recognize 20 common classroom objects in real-time. The model optimization involves replacing standard Conv layers with GhostConv and the C2f block with the C2fCIB block that has significantly improved computational efficiency. Evaluation results show the optimized model reduces the parameters by 22.003% and decreases the file size from 6.2 MB to 4.9 MB. The model performance improved by achieving precision of 83.7%, recall of 73.5% and a mean Average Precision (mAP) of 81.4%. The model was integrated into the Unity platform via the Barracuda library, enabling real-time detection and interactive display of 3D objects. This aplication also complete with English text, translations, example sentences also audio pronunciation. 3D objects representing classroom vocabulary were specifically created to support AR-based learning. Performance testing on a Samsung A14 showed an improved frame rate of 6–12 FPS compared to the original model’s 5–10 FPS. These results demonstrate that the optimized YOLO model effectively integrates with AR technology, creating a more interactive and enjoyable vocabulary learning experience.
Volume: 39
Issue: 2
Page: 1189-1197
Publish at: 2025-08-01

The design of an electronic load for mitigating transient overvoltage in the track circuits of railway signaling systems

10.11591/ijeecs.v39.i2.pp807-820
Ukrit Kornkanok , Sansak Deeon , Chuthong Summatta , Saktanong Wongcharoen
The research presented the design of safety electronic load suppression (SELS) for mitigating transient overvoltage in the track circuits of railway signaling systems while changing the track occupancy in the track circuits of the signaling system that caused damage to the BR966F2 relay. The analysis of the average failure of the electronic devices, the failure modes and effect analysis (FMEA), and the performance test of electronic devices were conducted. and the performance test of electronic devices were conducted. which can control the operation with 2oo3 processing mode (two out of three voting) under the series circuits pattern to resolve the damage caused by the application. Results illustrated that the mean operating time of the SELS between failures was 9,399 hours. In addition, regarding the performance of the electronic load for mitigating transient overvoltage of 1 kV at 31.4 V and overvoltage 50 VDC at 178.6 °C within 83 seconds at 35.4 V. Additionally, the SELS could function adequately without failure or causing any damage. Therefore, the SELS was more reliable.
Volume: 39
Issue: 2
Page: 807-820
Publish at: 2025-08-01
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